The Remarkable Partnership of Don Ressler and Adam Goldenberg

Don Ressler is among the businessmen who have made significant accomplishments in the fashion industry. He has worked with Adam Goldenberg for years, and they have established multi million dollar companies together. An example of the top businesses that Ressler and Goldenberg have created is TechStyle. They are currently co-CEO of the enterprises. The duo ventured in different sectors before investing in the fashion business. They have outstanding product development, branding and internet marketing skills that they have gained over the years. Before the establishment of TechStyle, Don and Adam owned a company that was known as Intelligence Beauty. It was established in 2006 and has raised more than $100 million. The company has specialized in building the brands. Intelligent Beauty established branches that dealt with the production and retail of cosmetic products through its e-commerce platform.

 

Before the two businessmen started working together, they had sufficient experience in the corporate space. Adam acted as the COO of the Intermix Media as from October 2001 to January 2004. He was later promoted to work as the company’s president of the performance marketing group as from January 2004. Goldenberg also served as Brentwood Cosmetics. He met his business partner while at the Alena Media, which was under Intermix Media. The News Corporation later acquired Intermix Media, and this motivated Adam and Don to start a new company that was known as Brand Ideas.

 

Don Ressler also ventured in various online businesses before joining the fashion industry. He owned FitnessHeaven.com, which was a successful firm that offered fitness solutions to its clients. Ressler served as the CEO of the enterprise and later sold it to Intermix Media. He became friends with Adam Goldenberg while at Intermix, and the two started sharing ideas on how to establish a successful business.

 

They created Brand Ideas by joining efforts with various experts who formerly worked at Alena Media. The company acted as a brand incubator, and its name was later changed to Intelligent Beauty. Intelligent Beauty developed leading brands in the beauty and health sectors. The firm raised sufficient revenue that they use in founding JustFab, which grew into one of the leading fashion businesses in the e-commerce industry. The enterprise has raised more than $250 million from funding programs. It has a solid subscription plan that served millions of clients across the United States and Europe. The company is currently known as TechStyle, and it runs subsidiaries such as FabKids and Fabletics.