The meeting of Don Ressler and Adam Goldenberg was the mother of the multiple companies that have blended not only technology but also fashion and consumer demand. They first met at Intermix Media Company when Don was selling his company to Intermix Media. Adam had also been a gifted young boy who by the age of 15 was already into computers. He developed an advertising site for the gaming companies back then. Intermix Media bought the site that Adam had created and employed him to be working there. He later dropped out of high school to become the Chief Operations Officer and later the VP of the company.
Their meeting immediately gave birth to a friendship between these two great personalities. They later started a couple of online business ventures and together they focused on fashion and beauty which at the time had a promising market. The duo then decided to source their inspiration from two factors which are trends and pain points. They studied the market and noted that most consumers get annoyed by their inability to find things during shopping. They thus used the idea to create a personalized online fashion services to help customers get the latest and greatest styles on demand with ease.
Their biggest success was the brand, Fabletics which was set to advertise athletic clothing of the correct sizes and required quality. Their other businesses like TechStyle and JustFab were also great successes and had earned them a great fortune over time. Fabletics brand was not only interesting but also enticing whose ads depicted that the company can solve the requirements of any client. The high-quality fabrics were used to make comfortable bras, trousers, and other athletic requirements. The company also gave their members special discounts which were, in fact, a great strategy to promote people to sign up. The two pioneers of this brand at the time hoped to inspire confidence in most women. They even went ahead to use actress Kate Hudson who is also a co-founder to help in marketing their athletic cloth line. Both Adam and don comprehended the fact that clothes pieces should be carefully designed to fit and look right to all women regardless of their size.
The company has now more than one million VIP members since its foundation in 2013. The demand has been on the rise thus the need for the company to expand to meet the needs of the market. Fabletics is currently opening a chain of brick-and-mortar stores in various places around the country. The level of technology used in these chains is innovative and is going to be of benefit to both the company and their clients. Members get scanned when they enter the store and basing on their profile they receive recommendations which makes shopping for them much organized and easier. http://www.crosscut.vc/adam-goldenberg