Lori Senecal: The Leader Behind TheSuccess Of CP+B

Advertising and marketing was always something that interested Senecal, which is why when she passed out of University, marketing was the first field that she tried her hand in. Senecal has always been a determined individual who attributes her success to her childhood upbringing. Growing up in a large family, Senecal always had to experience tough competition. She always learned to work hard towards her goals and saw a lot of success because of it. Over time, she was able to rise to notable positions within the companies that she was in.



During the past few years, Senecal served as the Global CEO of Crispin Porter & Bogusky, a multinational advertising company. Ever since she took over this position, the company has grown tremendously in the countries that it is operational in. As the Global CEO, Senecal’s job has been to improve the workings of the company in all of its locations. She was able to implement the policy of think global, act local, which led to several fruitful advertising campaigns in the country.



Having worked in a wide range of companies and industries in the past, Senecal has been able to implement a number of changes that prove fruitful for the development of the company. Under her guidance, the company has risen to be one of the top companies of its kind. The work that the company has done has greatly improved since her taking over, which is why Senecal’s impact on the company has been so significant.



Her experience is not only because of the positions that she has held but also because of the brands that she has been working to market. In the past, Senecal has worked with big companies like Staples, Nestle, Xbox, Weight Watchers, Sprint, Applebee’s, InBev and many more. At one point, she also worked as the Account Director for Coca-Cola Worldwide.





Because of her experience with leading a company, and also the various endeavors that she has taken on, Senecal has managed to gain an impressive reputation for herself. Through the years, she has also won several awards and has been featured in numerous places for the work that she has done. Follow their Twitter page.



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