Lori Senecal: Defying the Stereotype

As time goes on, more and more women are taking charge in the corporate world. In some cases, entirely new positions have been created to increase the role women play in corporate business. One such case is that of Lori Senecal’s. CP+B, an advertising agency, created their Global CEO position just for Lori Senecal.

The name Lori Senecal is synonymous with CP+B’s success. Since joining the company in 2015, no one’s made such an impact on business and culture than Lori Senecal. In a way, Lori singlehandedly created a more modern global agency. She introduced the historic company to more inventive, agile, and collaborative ways of doing business. For more details visit Forbes.

That’s why the company created a position just for her. As Global CEO, she basically oversees everything related to the company’s international expansion, including global growth and managing ten of the firm’s international offices. Overall, Lori has added more flair to the company’s local and international market. Visit Crunchbase to know more.

In a report by Adage, it would be an understatement to say that Lori’s brought the company great success. She’s one of the most accomplished business leaders in the industry. Her contributions to the company have earned her numerous accommodations. She even played a huge role in Advertising Age, where CP+B was listed as the Creativity Innovators of the Year.

Unlike other professionals who accept awards out of personal satisfaction, Lori Senecal boasted more about winning business than winning awards. After being named one of the “Agency Executives to Watch”, she chased down business with companies like American Airlines, Infiniti, and Pay Pal accounts.

Lori’s experienced great success at CP+B, but she’s been experiencing success since her days at McCann Worldgroup. In 2013, Lori won the AWNY Game Changer Award and the Quantum Leap award. Both awards recognized her for her brilliant innovation and leadership.

Lori’s moved from company to company; growing each business as she works there. After leaving McCann Worldgroup, she moved to the office of McCann Erickson. Next, she moved to KBS, where she was Global Chairman and CEO. You can also watch her YouTube video on the 3% Conference, recently.

Read more: https://www.forbes.com/sites/marketshare/people/lorisenecal/#3be604e71197