When a customer visits a website a marketer can gather information about the length of time a customer spent on a website, the website that they visited before and which items or services that they clicked on. This has proven to be information that is very useful to marketers as they seek to shape their marketing campaigns and to determine how to best reach out to existing and potential customers. The Internet of Things however can take these advancements in information gathering much further than they already are.
The upside of the internet of things is that objects that are largely inanimate or “dumb” can now be embedded with devices that collect information and data. “Smart” objects that are part of the Internet of things, as opposed to the internet that most consumers know that is comprised of interconnected computers, often collect data in order to offer an enhanced benefit to the consumer. For instance there are smart sneakers that are designed to be able to collect information about the distance that the person wearing them has run. Some of these smart sneakers are tied into a network that has information about statistics on the distances and times that other runners with smart shoes have run so that a runner can compare their performance to other people’s. Developments like this might be useful to a fitness enthusiast or to someone who is training for a marathon. While these information gathering abilities were likely originally developed in order to be useful to the consumer who had purchased the shoe they can also be useful to marketing professionals companies who want to learn more about whether their products are actually as useful to consumers as they had intended them to be and to gather more analytics that will be useful to marketers who want to develop the most compelling messages they can in order to connect with consumers.
Entrepreneur and futurist Jason Hope believes that the Internet of Things can potentially be very useful to marketers today and to the marketers of the future. On the surface it might seem as though the internet of things does not have much to do with marketing, but in an article for Tech.co Jason Hope dismantles that assertion by drawing a strong connection between the possibilities that the internet of things holds for the world of marketing and how those possibilities can transform the profession in a good way. According to Jason Hope the Internet of Things will make marketing better through allowing marketers access to more consumer data than has ever been possible before. While social networks have provided marketers with precise targeting that allows them to get their message in front of the right consumer the Internet of Things can give marketers more precise information that tells them exactly how a product is being used by a consumer or where and how a consumer purchases a product.
To know more visit @: https://medium.com/@jasonhope
Rapid technological changes in the Information communication technology space call for swift adoption of new developments in order for organizations to better their operational efficiency. Despite of the immense benefits associated with innovative technologies, government institutions and agencies are slow in adopting or responding to the dynamics of technology. However, in Brazil the case is totally different. Government bodies especially municipalities are fast aligning themselves with technological changes. The government units have warmly embraced e-Governe system, a cutting-edge technology in bringing high level of efficiency in educational and health institutions.
Founded in 1998, electronic governance is one of the organizations offering communications solutions to municipal governments in Brazil. The non-profit organization was formed with the goal of improving service delivery in Curitiba by automating government services. Since coming into existence, electronic governance has succeed in digitalizing government institutions, therefore enhancing the cooperation between agencies, which has greatly transformed the quality of services, offered to the citizens.
Many municipalities have adopted the electronic governance system in management of Municipal and State Health Secretariats because they have recognized the capacity of the system in boosting efficiency and cutting costs. E-governe Heath integrates all health units easing service delivery in the health sector. With the system, not only is the process of scheduling appointments with health professionals is simplified but also the distributions of medicine from pharmacies is made much easier. Electronic governance is also an important tool in the control of beds and general operations of the hospital including ambulance services.
The Instituto Curitiba de Informatica (ICI) is the body that is charged with the responsibility of implementing the electronic governance system in various municipalities. In a bid to strengthen the ability of workers of the municipality of Teresina in using the system, ICI in collaboration with different departments, carried out training of servers stationed in different organs of the municipality. The human resource management tool was the first to be deployed and plans are underway to put in place more tools of the system. Sílvio Mendes, the mayor of Teresina, views the installation of a fully functioning electronic governance in city as a very critical step that should be hastened to enable the residents get better service. Once the system is fully implemented, the residents are expected to receive quick response to their needs since e-governe will expedite the processing of pinpointing problems, analysis of suggestions and effective monitoring of all services provided by Teresina municipality.
Osasco is another city that is the backbone of the Brazilian economy. The city is a destination to big industries and offices of major companies and agencies including CIESP, FACESP, and SEBRAE among others. Recently, the Municipality joined the growing list of government authorities that have adopted the system. The municipality awarded a contract to Institute for the implementation of the e-governe Educaçao school management system, which will install the system as well as supply all equipment needed in the project. The facilities to be covered by the electronic governance education of Osasco include 138 schools, continuing education centers and offices housing Municipal Education Department headquarters.