Glen Wakeman has a degree in economics and finance from the University of Scranton, and he has experienced outstanding success as an entrepreneur and mentor to businesspersons in the United States, Africa, and Europe. As an international financial adviser, Glen provides business strategies and management services in the global financial marketplace, and he serves as a mentor to C-suite executives. He also writes a blog offering expert advice to businesspersons (https://www.wingsjournal.com/world-traveler-glen-wakeman).
According to Glen Wakeman, budding entrepreneurs sometimes experience difficulty in their business and want to give up. Glen recognizes starting a business is hard but rather than giving up Glen offers advice to entrepreneurs trying to establish a successful business. Glen advises budding entrepreneurs to persevere, and he provides a three-step strategy to building a successful business that he calls “thoughtful perseverance.” These three steps are:
Focus on benefits, not features. Sometimes the ideas you have to serve your clients might not be in the best interest of potential clients. What you need to do is to focus on providing a benefit to your customer. It is not what you want but what benefit does your product or service offer to your customers (Dailyforexreport).
Seek disconfirming evidence. There is a ton of data available on the Internet, and a person can find data to support whatever fact or idea they want to promote. Unfortunately, however, if your business is not performing to your expectations, you need data that is inconsistent with what you think, know, or believe.
Build a dispassionate support group. Every entrepreneur needs a support system. However, it does not serve you or your business well if the people you choose are “yes” men or “yes” women. You should surround yourself with people who are courageous enough to be brutally honest with you and who will challenge you. Challenging your thinking can lead to the breakthrough you need to make your business successful.
In the final analysis, Glen advises entrepreneurs not to give up. Follow the three-step plan as outlined and you will be on your way to a successful career as an entrepreneur.