When a customer visits a website a marketer can gather information about the length of time a customer spent on a website, the website that they visited before and which items or services that they clicked on. This has proven to be information that is very useful to marketers as they seek to shape their marketing campaigns and to determine how to best reach out to existing and potential customers. The Internet of Things however can take these advancements in information gathering much further than they already are.
The upside of the internet of things is that objects that are largely inanimate or “dumb” can now be embedded with devices that collect information and data. “Smart” objects that are part of the Internet of things, as opposed to the internet that most consumers know that is comprised of interconnected computers, often collect data in order to offer an enhanced benefit to the consumer. For instance there are smart sneakers that are designed to be able to collect information about the distance that the person wearing them has run. Some of these smart sneakers are tied into a network that has information about statistics on the distances and times that other runners with smart shoes have run so that a runner can compare their performance to other people’s. Developments like this might be useful to a fitness enthusiast or to someone who is training for a marathon. While these information gathering abilities were likely originally developed in order to be useful to the consumer who had purchased the shoe they can also be useful to marketing professionals companies who want to learn more about whether their products are actually as useful to consumers as they had intended them to be and to gather more analytics that will be useful to marketers who want to develop the most compelling messages they can in order to connect with consumers.
Entrepreneur and futurist Jason Hope believes that the Internet of Things can potentially be very useful to marketers today and to the marketers of the future. On the surface it might seem as though the internet of things does not have much to do with marketing, but in an article for Tech.co Jason Hope dismantles that assertion by drawing a strong connection between the possibilities that the internet of things holds for the world of marketing and how those possibilities can transform the profession in a good way. According to Jason Hope the Internet of Things will make marketing better through allowing marketers access to more consumer data than has ever been possible before. While social networks have provided marketers with precise targeting that allows them to get their message in front of the right consumer the Internet of Things can give marketers more precise information that tells them exactly how a product is being used by a consumer or where and how a consumer purchases a product.
To know more visit @: https://medium.com/@jasonhope