OSI Food Solutions is blazing the trail for the growth of the meat production industry. While OSI is already a global leader in the production and distribution of quality meats, it is on the way to dominating the production of meat throughout the entire world. OSI is setting itself apart from and ahead of the competition with a highly-targeted expansion strategy. Market by market, OSI Food Solutions is growing its reach throughout the world. The company already has over sixty facilities in countries around the world. The company has its greatest foothold in Germany and North America, but that footprint is consistently growing.
The growth that OSI Food Solutions puts into place is highly strategic. The analyst team at OSI is dedicated to analyzing market trends in the meat industry. They look to see where the demand is during any specific season or year. For example, the demand for beef may be up in one country, while the demand for poultry products may be growing in another country. They utilize this data to make recommendations on where to expand and where to focus, as well as where to pull back when demand is decreasing.
One strong example of how this analysis is helping OSI move to the forefront of the meat production industry comes from the increase in demand for poultry products in Spain and Portugal. OSI analysts utilized consumer data to learn that the demand for poultry products in Spain and Portugal was significantly rising. In fact, last year alone the demand grew around eight percent. OSI Food Solutions already had a facility that focused on poultry production located in Toledo, Spain. The facility was already doing particularly well. However, with the entrepreneurial drive that has become the core of OSI’s company culture, management decided to invest $17 million to expand the Spain facility to anticipate the growing demand for poultry products.
The expansion involved adding an additional twenty thousand square feet of space to the facility. The company also invested in a high-capacity production line, the latest and greatest in meat production technology. The new production line will enable OSI to produce twice as many chicken products each year. The facility typically produces 12,000 tons of chicken each year. With the new high-capacity production line, the facility will be able to produce around 24,000 tons every year. This expansion also means that a good deal of new jobs will be coming to Toledo, Spain.
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