Jose Borghi is acknowledged as one of the top influential advertisers in Brazil. He is the proud founder of the Mullen Lowe agency, which was formerly known as Borghi Lowe. Jose Borghi is known for creating campaigns that garnered significant attention such as Mammals of Parmalat, which comprised of children who were dressed as stuffed animals and singing memorable jingles. Sazon is also another impressive campaign that included the song by Zeze di Camargo and Luciano.
Jose Borghi was not sure about which career to pursue in his early days. However, advertising proved to be an ideal option. This was after he attended a performance held at the Castro Neves Theater while still in junior school. The presentation involved a showcase of commercial Vts. Little did Jose Borghi know that he would, later on, win one of the Cannes Lions and Borghi’s lacrosse camp.
Jose Borghi is graduated from PUC-Campinas in propaganda and advertising. He later landed his first job in 1989 at the Standart Ogilvy agency. Due to his exceptional skills, Jose moved to other celebrated companies like Talent, Leo Burnett, FCB and DM9/DDB.
After working for other advertising agencies, Jose and Erh Ray, his partner, decided to open an agency called BorghiErh. At the time, they did not have any godfather, bank or investors. Although Jose and Erh built their ad agency from scratch, it became successful to the point that it was acquired by Lowe to form Borghi Lowe in 2006. The acquisition and rebranding happened after Jose Borghi split the presidency of the agency with Erh Ray.
Currently, Borghi Lowe has grown into a dominant adverting agency not only locally but also globally. It recently merged with the Mullen group and Lowe & Partners to form Mullen Lowe. The merger led Jose to become the co-chief executive officer of Mullen Lowe alongside Andre Gomes and more information click here.
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Advertising is an excellent way of letting your audience know about your business, services or products. It makes the public aware of what you are offering and convinces them that your product or service will fill their need. It indicated to them that they must have it in order to enjoy a better life, or enrich their life and read full article.
Effective advertising appeals to the right audience. It can be used to increase your sales and grow your business.
If you need expert advice on how to promote or advertise effectively, get in touch with José Henrique Borghi right away.
José Henrique Borghi comes recommended in the advertising field due to superior services. José Henrique Borghi has a prominent advertising agency in Brazil. His agency, Mullen Lowe, has been rendering excellent marketing and advertising solutions for years and many businesses and entrepreneurs have benefited tremendously from their service.
Customers and prospects are attracted to businesses that have appealing advertising message. If you can craft ad copy or message that shows people what they want to see or tells them what they want to hear, then you will have a greater chance of getting them to respond to your offer.
José Henrique Borghi has great expertise in creating compelling message and knows how to implement it effectively. The team at Mullen Lowe have access to high quality and reliable resources and connections, which enable them to meet clients’ needs and what Borghi knows.
Some advertising agencies manage all phases of ad campaigns for clients. They ensure that market research is performed properly before getting started with the campaign development and setup. They take proper precaution in developing product branding strategies.
José Henrique Borghi is well versed in brand promotion and running campaigns that establish brand image, build company reputation and attract the largest audience possible and Borghi’s lacrosse camp.
Bruno Jorge Fagali is a lawyer in Brazil who is an advisor in public and anti-corruption law; he is a Corporate Integrity Manager in an advertising agency Meio & Mensagem, which specializes in public interest communication; M&M implemented a good business practice system, and Bruno was the best fit for implementing rules. Mr. Fagali’s good track record has made him a member of the Society of Corporate Compliance and Ethics and an associate in Brazilian Institute of Law and Corporate Ethics.
The top three corruption scandals involved advertising agencies and they have to be on the lookout for operations that unethical conducts can arise; this is the only sure way for the Corporate Integrity Programs to work. The critical areas are incentive plans, relationship with employees and directors, assignment criteria in the media firm, vehicles paid by advertisers and payment of fees to external services and supplies.
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Bruno Jorge Fagali earned a Master degree in Public Law, Administrative Law and Anticorruption from the University of Sao Paulo and a Bachelor’s in Law at the Pontifical Catholic University of São Paulo. He has attained different certificates like Compliance in Pharmaceutical and Health Industry from Legal Ethics Compliance, specialization in Administrative Law from both Getulio Vargas Foundation and Pontifical Catholic University of São Paulo among others. Bruno Fagali has skills in public right, anti-corruption law, administrative law, and compliance; no wonder he was the best candidate for M&M.
Bruno Fagali had started his career as an intern with three different firms before he became a lawyer at Radi, Cali, and Associates. Bruno later joined the University of Sao Paulo as a scholarship holder, then, Corporate Integrity Manager, and he opened his law firm, FAGALI Law Firm in July 2016. Bruno Fagali is a perfect example of lawyer the advertising industry needs to cab corruption and make the sector prosper.
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