Lori Senecal: The Leader Behind TheSuccess Of CP+B

Advertising and marketing was always something that interested Senecal, which is why when she passed out of University, marketing was the first field that she tried her hand in. Senecal has always been a determined individual who attributes her success to her childhood upbringing. Growing up in a large family, Senecal always had to experience tough competition. She always learned to work hard towards her goals and saw a lot of success because of it. Over time, she was able to rise to notable positions within the companies that she was in.



During the past few years, Senecal served as the Global CEO of Crispin Porter & Bogusky, a multinational advertising company. Ever since she took over this position, the company has grown tremendously in the countries that it is operational in. As the Global CEO, Senecal’s job has been to improve the workings of the company in all of its locations. She was able to implement the policy of think global, act local, which led to several fruitful advertising campaigns in the country.



Having worked in a wide range of companies and industries in the past, Senecal has been able to implement a number of changes that prove fruitful for the development of the company. Under her guidance, the company has risen to be one of the top companies of its kind. The work that the company has done has greatly improved since her taking over, which is why Senecal’s impact on the company has been so significant.



Her experience is not only because of the positions that she has held but also because of the brands that she has been working to market. In the past, Senecal has worked with big companies like Staples, Nestle, Xbox, Weight Watchers, Sprint, Applebee’s, InBev and many more. At one point, she also worked as the Account Director for Coca-Cola Worldwide.





Because of her experience with leading a company, and also the various endeavors that she has taken on, Senecal has managed to gain an impressive reputation for herself. Through the years, she has also won several awards and has been featured in numerous places for the work that she has done. Follow their Twitter page.



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How Lori Senecal Approaches Leadership

For several years Lori Senecal was a top executive in the advertising business. Throughout her career she has encouraged her staff to be innovators and people willing to take risks. At one company she led, KBS+, she offered a venture capital course to her team. The goal wasn’t for them to go found their own company but rather get them in the mindset of being an entrepreneur.

Getting a company’s culture to change and improve has been an idea that has been around for decades. Getting people to be innovative requires far more than giving a grand speech or throwing ideas on a whiteboard, she says. One researcher, John Kotter, said that when it comes to change programs companies implement two-thirds of them fail. The main problem with them is that they’re implemented with a top-down approach which almost never ends well because they just don’t motivate employees.

Lori Senecal is able to get employees to buy in to her change programs because she uses a different approach. While at KBS+ she once held a competition designed to improve both the morale and operations of the company. She crowdsourced ideas from all of the employees of the company. The one that won was the idea of two employees who were among the youngest there. She says the best way to lead people is by truly and actively listening to them, not by issuing commands. Check out fastcompany for more

Lori Senecal is from Canada. After graduating from McGill University she moved to New York City and joined the marketing industry. At her first company, McCann Erickson, she came up with an idea to market to younger people in a new way. The result was a program called TAG Ideation which is still being used by the company 15 years later.

The last company Lori Senecal worked for in that industry was Crispin Porter + Bogusky. She was the Global CEO of the company until she resigned at the end of 2017. During her time she helped the company create a robust international presence. She has been recognized for her great work, such as in 2017 when she was named the Creativity Innovators of the Year” award winner by Advertising Age.

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Lori Senecal: Defying the Stereotype

As time goes on, more and more women are taking charge in the corporate world. In some cases, entirely new positions have been created to increase the role women play in corporate business. One such case is that of Lori Senecal’s. CP+B, an advertising agency, created their Global CEO position just for Lori Senecal.

The name Lori Senecal is synonymous with CP+B’s success. Since joining the company in 2015, no one’s made such an impact on business and culture than Lori Senecal. In a way, Lori singlehandedly created a more modern global agency. She introduced the historic company to more inventive, agile, and collaborative ways of doing business. For more details visit Forbes.

That’s why the company created a position just for her. As Global CEO, she basically oversees everything related to the company’s international expansion, including global growth and managing ten of the firm’s international offices. Overall, Lori has added more flair to the company’s local and international market. Visit Crunchbase to know more.

In a report by Adage, it would be an understatement to say that Lori’s brought the company great success. She’s one of the most accomplished business leaders in the industry. Her contributions to the company have earned her numerous accommodations. She even played a huge role in Advertising Age, where CP+B was listed as the Creativity Innovators of the Year.

Unlike other professionals who accept awards out of personal satisfaction, Lori Senecal boasted more about winning business than winning awards. After being named one of the “Agency Executives to Watch”, she chased down business with companies like American Airlines, Infiniti, and Pay Pal accounts.

Lori’s experienced great success at CP+B, but she’s been experiencing success since her days at McCann Worldgroup. In 2013, Lori won the AWNY Game Changer Award and the Quantum Leap award. Both awards recognized her for her brilliant innovation and leadership.

Lori’s moved from company to company; growing each business as she works there. After leaving McCann Worldgroup, she moved to the office of McCann Erickson. Next, she moved to KBS, where she was Global Chairman and CEO. You can also watch her YouTube video on the 3% Conference, recently.

Read more: https://www.forbes.com/sites/marketshare/people/lorisenecal/#3be604e71197

Jose Henrique Borghi Secret to Success

Jose Henrique is the founder of one of the largest advertising agencies in Brazil, Mullen Lowe. Jose Henrique Borghi started his career journey in 1989 at the Standard Ogilvy, and over the years, he has become a label in the advertising industry. His company has been awarded several campaign ads including Parmalat that featured stuffed animals, Sazon, and Fiat. Being a successful business, one would expect Jose to lead a complicated life, but he revealed otherwise in an interview.

He uses sports to handle his ever tight job routine

Other than running Mullen Lowe Brasil, Jose is an active sportsman which he uses to help him handle his demanding work routine. He lives near his workplace and always carries a backpack with sneakers and shorts, and if he arrives from a trip, he will change in the sports clothes and go running home.

He believes everyone has time; it’s just a matter of discipline

Many people claim they have no time to carry out some duties, but Jose believes that having a controlled and dynamic daily routine can give you time for work and personal stuff. For instance, he makes a point of dining and sleeping at his home every day. Over the weekends, he spends time with his kids. Click here to know more.

Advertising career

His passion in advertising started when his sister took him to a Castro Mendes Theatre show. Although he wasn’t sure what to expect when going, Jose knew what he wanted to do with his life when he left the theater. Today, he has a made a name for himself in the Brazilian advertising industry being the president of Mullen Lowe, the third largest ad agency in the country.

The ad agency has over 300 employees and takes pride in several advertising awards, an indication that the agency is on the right wave. The company’s achievements can be credited to their focus on helping clients achieve success and fame in the highly competitive market. They focus more on bringing results to each specific customer.


How Jose Borghi Became a Successful Advertising Expert in Brazil

Jose Borghi is acknowledged as one of the top influential advertisers in Brazil. He is the proud founder of the Mullen Lowe agency, which was formerly known as Borghi Lowe. Jose Borghi is known for creating campaigns that garnered significant attention such as Mammals of Parmalat, which comprised of children who were dressed as stuffed animals and singing memorable jingles. Sazon is also another impressive campaign that included the song by Zeze di Camargo and Luciano.

Jose Borghi was not sure about which career to pursue in his early days. However, advertising proved to be an ideal option. This was after he attended a performance held at the Castro Neves Theater while still in junior school. The presentation involved a showcase of commercial Vts. Little did Jose Borghi know that he would, later on, win one of the Cannes Lions and Borghi’s lacrosse camp.

Career Background

Jose Borghi is graduated from PUC-Campinas in propaganda and advertising. He later landed his first job in 1989 at the Standart Ogilvy agency. Due to his exceptional skills, Jose moved to other celebrated companies like Talent, Leo Burnett, FCB and DM9/DDB.

After working for other advertising agencies, Jose and Erh Ray, his partner, decided to open an agency called BorghiErh. At the time, they did not have any godfather, bank or investors. Although Jose and Erh built their ad agency from scratch, it became successful to the point that it was acquired by Lowe to form Borghi Lowe in 2006. The acquisition and rebranding happened after Jose Borghi split the presidency of the agency with Erh Ray.

Currently, Borghi Lowe has grown into a dominant adverting agency not only locally but also globally. It recently merged with the Mullen group and Lowe & Partners to form Mullen Lowe. The merger led Jose to become the co-chief executive officer of Mullen Lowe alongside Andre Gomes and more information click here.

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José Henrique Borghi Can Help You Promote Your Business

Advertising is an excellent way of letting your audience know about your business, services or products. It makes the public aware of what you are offering and convinces them that your product or service will fill their need. It indicated to them that they must have it in order to enjoy a better life, or enrich their life and read full article.

Effective advertising appeals to the right audience. It can be used to increase your sales and grow your business.

If you need expert advice on how to promote or advertise effectively, get in touch with José Henrique Borghi right away.

José Henrique Borghi comes recommended in the advertising field due to superior services. José Henrique Borghi has a prominent advertising agency in Brazil. His agency, Mullen Lowe, has been rendering excellent marketing and advertising solutions for years and many businesses and entrepreneurs have benefited tremendously from their service.

Customers and prospects are attracted to businesses that have appealing advertising message. If you can craft ad copy or message that shows people what they want to see or tells them what they want to hear, then you will have a greater chance of getting them to respond to your offer.

José Henrique Borghi has great expertise in creating compelling message and knows how to implement it effectively. The team at Mullen Lowe have access to high quality and reliable resources and connections, which enable them to meet clients’ needs and what Borghi knows.

Some advertising agencies manage all phases of ad campaigns for clients. They ensure that market research is performed properly before getting started with the campaign development and setup. They take proper precaution in developing product branding strategies.

José Henrique Borghi is well versed in brand promotion and running campaigns that establish brand image, build company reputation and attract the largest audience possible and Borghi’s lacrosse camp.

Corruption Cabbing In the Advertising Industry

Bruno Jorge Fagali is a lawyer in Brazil who is an advisor in public and anti-corruption law; he is a Corporate Integrity Manager in an advertising agency Meio & Mensagem, which specializes in public interest communication; M&M implemented a good business practice system, and Bruno was the best fit for implementing rules. Mr. Fagali’s good track record has made him a member of the Society of Corporate Compliance and Ethics and an associate in Brazilian Institute of Law and Corporate Ethics.

The top three corruption scandals involved advertising agencies and they have to be on the lookout for operations that unethical conducts can arise; this is the only sure way for the Corporate Integrity Programs to work. The critical areas are incentive plans, relationship with employees and directors, assignment criteria in the media firm, vehicles paid by advertisers and payment of fees to external services and supplies.

Click here to learn more about Bruno Fagali.

Bruno Jorge Fagali earned a Master degree in Public Law, Administrative Law and Anticorruption from the University of Sao Paulo and a Bachelor’s in Law at the Pontifical Catholic University of São Paulo. He has attained different certificates like Compliance in Pharmaceutical and Health Industry from Legal Ethics Compliance, specialization in Administrative Law from both Getulio Vargas Foundation and Pontifical Catholic University of São Paulo among others. Bruno Fagali has skills in public right, anti-corruption law, administrative law, and compliance; no wonder he was the best candidate for M&M.

Bruno Fagali had started his career as an intern with three different firms before he became a lawyer at Radi, Cali, and Associates. Bruno later joined the University of Sao Paulo as a scholarship holder, then, Corporate Integrity Manager, and he opened his law firm, FAGALI Law Firm in July 2016. Bruno Fagali is a perfect example of lawyer the advertising industry needs to cab corruption and make the sector prosper.

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